Neuro Linguistic Programming (NLP) Coaching

Neuro-Linguistic Programming (NLP) coaching is a form of personal development and coaching that draws on principles and techniques from NLP. NLP itself is an approach to communication, personal development, andpsychotherapy that was created in the 1970s. It explores the relationships between how we think (neuro), how we communicate (linguistic), and patterns of behavior and emotion (programming).

In the context of coaching, NLP is used to enhance communication, change behavior patterns, and achieve specific goals by understanding and adjusting the way an individual thinks and processes information. NLP coaching typically involves a coach using NLP techniques to help a client achieve personal or professional goals, overcome obstacles, and improve their performance and well-being.


Some common techniques used in NLP coaching include:

Rapport Building: Establishing a strong connection and rapport with the client to enhance trust and effective communication.

Anchoring: Creating associations between specific stimuli (such as a gesture or a word) and a particular emotional or psychological state to trigger that state at will.

Reframing: Helping clients view a situation or issue from different perspective to change their emotional response and behavior.

Visualizations and Mental Imagery: Using guided visualizations and mental imagery to help clients imagine and work towards their desired outcomes.

Language Patterns and Metaphors: Utilizing specific language patterns and metaphors to influence and shift a client’s thinking and beliefs.

Timeline Therapy: Exploring and working with a client’s internal representation of past and future events to release negative emotions and achieve goals.

Why NLP coaching is important?

NLP coaching is designed to help individuals identify and overcome limitations,
gain clarity on their goals, improve their communication skills, and develop 
strategies for personal and professional growth. It's important to note that NLP is a controversial field, and its effectiveness and scientific basis have been a topic of debate within the psychological and coaching communities. As with any coaching approach, it’s essential to research and consider the qualifications and background of a coach before engaging in NLP coaching.

Neuro-Linguistic Programming (NLP) coaching can be important for several reasons, as it offers potential benefits for personal development, communication, and achieving goals. Here are some reasons why NLP coaching is considered important by those who find value in it: 

Improved Communication Skills: 

NLP techniques can enhance communication by helping individuals understand and use language more effectively. This includes both verbal and non-verbal communication, allowing for better understanding and connection with others.

Overcoming Limiting Beliefs and Patterns:

NLP coaching helps individuals identify and change limiting beliefs, fears, and behavioral patterns that may be holding them back from reaching their full potential. By reframing and restructuring thought patterns, individuals can unlock new possibilities and achieve their goals.

Enhanced Problem-Solving Abilities:

NLP provides tools and strategies to approach problems and challenges in a more effective and creative manner. This can lead to improved decision-making and problem-solving skills, both in personal and professional contexts.

Goal Setting and Achievement:

NLP coaching emphasizes setting clear and achievable goals and provides techniques to align one’s thoughts, emotions, and actions towards those goals. This can lead to a greater likelihood of success in various aspects of life.

Increased Self-Awareness and Emotional Intelligence:

NLP encourages individuals to understand and manage their emotions and responses, enhancing self-awareness and emotional intelligence. This can result in improved relationships, effective conflict resolution, and better personal well-being.

Building Confidence and Motivation:

NLP techniques can help individuals build confidence, overcome insecurities, and increase motivation. This can be particularly beneficial for those facing challenges in their careers, relationships, or personal pursuits.

Stress Reduction and Relaxation:

NLP includes methods for managing stress and promoting relaxation, which are important for maintaining mental and physical health. Techniques like guided imagery and relaxation exercises can help individuals manage stress and anxiety.

Enhanced Interpersonal Relationships:

By improving communication skills, understanding others' perspectives, and developing empathy, NLP coaching can enhance interpersonal relationships, both personally and professionally.

Life Balance and Well-Being:

NLP coaching often focuses on achieving balance in life, integrating personal and professional aspects to ensure a fulfilling and well-rounded life. 

It’s important to note that the effectiveness and impact of NLP coaching can vary from person to person, and the approach may not resonate with everyone. Some may find significant benefits, while others may not experience the same level of impact. As with any coaching approach, it’s essential to choose a qualified and reputable NLP coach and approach the process with an open mind and commitment to personal growth.

Govinda Gyawali is a distinguished professional renowned for his expertise as the singular certified Neuro-Linguistic Programming (NLP) trainer recognized by the esteemed American Board of NLP (ABNLP). With a remarkable tenure spanning over two decades in the corporate sector, he has garnered extensive experience, including significant roles at prominent entities like Surya Nepal Pvt Ltd, Probiotech Industries, and a leading banking institution, where he culminated his corporate journey as the head of marketing, product development, and retail deposit.


In addition to his corporate prowess, Govinda assumes crucial leadership positions, extending mentorship to burgeoning startups within Nepal. His impact also extends internationally, having been certified in GOAL (Game Oriented Active Learning) and recognized as a facilitator of experiential learning by IIPE, Canada.


Throughout his career, Govinda has demonstrated an unwavering commitment to education and professional development. His influence is evident in the extensive training he has provided to more than 7500 individuals, spanning diverse domains such as sales, marketing, leadership, brand management, and the application of NLP in the workplace. He tailors his training programs to cater to various segments of society, including corporates, banks, government officials, and individuals from all walks of life.


An academic luminary, Govinda Gyawali serves as a visiting faculty member, imparting knowledge in Marketing Strategy at the esteemed School of Management, Tribhuvan University. His pedagogical contributions extend beyond this role, encompassing subjects such as strategic management, brand management, entrepreneurship, and general management in various prestigious business schools.


Possessing an MBA from the reputable Kathmandu University School of Management and enriched by diverse international exposures, Govinda ensures the delivery of high-quality training programs. His holistic approach to training encompasses the integration of counseling psychology, enhancing the depth and meaningfulness of his training sessions.


What sets Govinda’s trainings apart is their innovative structure, blending psychology and NLP with experiential learning and core content. Some of his most sought-after programs, including “Excellence in Action,” “Competency in Action,” “Selling Skills for Bankers,” “Road to Excellence,” “Basic Brand Management,” “Basic Selling Skills,” “NLP Practitioner Course,” “NLP Master Practitioner Course,” “Experiential Leadership,” and “Leadership in Action,” reflect this unique approach. By infusing psychology and NLP into practical applications, Govinda ensures that participants can seamlessly apply the insights gained from his programs to their daily lives, ultimately fostering growth and excellence.